# SEO & Content

We fix the technical SEO fundamentals most sites get wrong, then build a sustainable content system so organic growth compounds instead of resetting every quarter.

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Content marketing only compounds if the technical foundation is sound. We audit and fix the fundamentals first: crawlability, structured data, canonical URLs, and page speed. Then we build an editorial system that's realistic for your team to sustain.

## What's included

- Full technical SEO audit: indexation, structured data, canonical handling, sitemap accuracy
- Keyword and topic research grounded in actual buyer intent, not volume alone
- An editorial calendar sized to what your team can realistically produce
- Internal linking and content architecture recommendations

## Structured data, done properly

Every page type on your site — articles, services, FAQs, your organization itself — should carry accurate JSON-LD structured data. This is a one-time setup cost that pays off in richer search results for the life of the site.

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## Frequently asked questions

### Do you write the content or advise on strategy?

Both, depending on the engagement. Some clients want a full editorial partner; others have in-house writers and want a strategy, calendar, and technical review process.

### How is this different from a generic SEO retainer?

We start with technical fundamentals — structured data, canonical URLs, sitemap hygiene, Core Web Vitals — because content strategy built on a broken technical foundation underperforms no matter how good the writing is.