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Notes on web design, performance, content strategy, and everything in between.

A Practical Framework for Measuring Content ROI

Content marketing doesn't have to be a leap of faith. A simple attribution model to prove what's working.

Priya Anand

The Real Cost of a Slow Marketing Site

Page speed isn't a technical vanity metric. Here's how load time compounds into lost pipeline.

Marcus Webb

How to Plan a Website Redesign Without Losing Momentum

A practical sequencing guide for teams who need a new site without stalling the rest of the roadmap.

Priya Anand